Apple's iPhone, iOS 8 and Father's Day!

iPhone 5S

Chuck Jones -- Contributor to Forbes -- who covers technology companies, worldwide economies and the stock market, opined recently that Apple is expected to announce at least one new iPhone on September 9. This prediction would appear to have been justified, as the company has reportedly scheduled a big media event for that date, and September was always when Apple introduced us to new iPhones. Linked to the new iPhone 6 launch, it is also expected that iOS 8 will make an appearance at the same media event.

While it would be idle to speculate on what the iPhone 6 will bring to the public, many "leaks" appearing online and in other media, would have us anticipate "sapphire displays" and a slew of enhanced features in iOS 8. The company itself -- in keeping with its typical tight-lipped policy -- concludes its media invitation with the words, "Wish we could say more."

With September 7 ushering in yet another "Father's Day" here in Australia, we really wish that the event could have been brought back a couple of days! The marketing pushes here has to be seen to be believed. Every single magazine and company brochure prefaces every advertisement with words similar to "Buy something for Dad!" And they haven't been doing this just last week. The "...for Dad" words have begun appearing as far back as the beginning of August. Tool vendors vie with Computer stores, "handy-man" outfits vie with camping suppliers ... all for our attention and all, it would seem "... for Dad!"

In a lighter vein, what they forget is that sometimes -- just sometimes -- it is Dad who pays!

The above cynical comment notwithstanding, we are glad that Apple is giving us something to look forward to. I for one will definitely be upgrading all my Apple devices to iOS 8 to begin with. Unfortunately, with the time-difference being what it is, I can only look forward to that happening on September 10.